JKS Effect? Love Rain production company’s sales increased magnanimously by 41 times.

Korean Wave pioneer, the director of “Winter Sonata”, Yoon Seok-ho’s company profited immensely from “Love Rain” sales overseas.

Is it Jang Keun Suk’s effect? It was found that sales for Yoon’s Color Ltd., the production company of Love Rain which starred JKS & Yoona in 2012 increased by 41 times from the previous year.

According to the report Financial Supervisory Service in Korea on April 7th, Yoon’s Color’s sales in 2012 increased 4,100 percent from the previous year. That is 16.857 billion won. The business profit reached 4.252 billion won, a turn-a-round from loss to profit. The net profit was 3.371 billion won, increased by 1585% from the previous year.

Yoon’s Color was established in 2004 by Yoon Seok-ho who directed such as “Autumn Love”, “Winter Sonata”, “Summer Scent” and “Spring Waltz”. The company mainly produces dramas, films, musical dramas and manages artists. Director Yoon owns 97% of total shares (194,000 shares).

The total assets are estimated at 6.2 billion won. Land & buildings bought in 2005 in Sangsu-dong, Mapo-gu are the main assets (book value 2.2 billion won). The current official land price reaches 2.8 billion won, and it is said that the actual value can reach 5-6 billion won. In past days, a mortgage about 3.3 billion won was settled. Now it was paid off from March to August last year.

The main reason why Yoon’s Color achieved a turnaround from loss to profit was said success of drama “Love Rain” & musical “Winter Sonata” which was shown until March last year. Love Rain was the first film in 10 years Director Yoon made with Oh Soo-yun, script writer of “Autumn Love” & “Winter Sonata”. Therefore, it was received a lot of people’s attention.

Also, it was starred by JKS, the most popular Korean Wave star since Bae Yong-joon & SNSD’s Yoona. Pioneer production team & the most popular Korean wave stars grouping together, it was a hot discussion topic right from the beginning.

The viewer ratings of Love Rain in Korea averaged below 6%, but overseas sales profits were good. Japan’s Ponycanyon signed the export contract with 8 billion won, the highest record in K–drama. Also it was sold to China, Thailand, Vietnam and other Asian countries, America and European countries.

Credit: Jang Keun Suk Forever

Source: http://news.nate.com/view/20130407n06888
English translation: Wen Lee from ECI edited by tenshi_akuma